Terms of Use | WEBTOON

WEBTOON™ Cookie Policy

Last Modified : April 29, 2025

1. COOKIES

Cookies are small text files that are placed on your computer and devices by us when you use our application or visit our website. They are widely used in order to make the application and our website work, or work more efficiently, as well as to provide us with more information.

WEBTOON uses cookies and other technologies (such as web storage) (collectively referred to as “cookies”) necessary for authentication and security purposes. We would also like to use optional cookies to provide personalized content and to improve our services based on how you use such services.

You can manage the use of optional cookies by clicking on the “cookie settings” solution displayed when you open the application / visit the website and at any time through the cookie settings page available [here].

In any event, cookies will not be set for more than 12 months following which we will ask your consent again before setting again such cookies.

1.1 Cookies set by us

The table below explains the types of cookies we use and why

Cookies set by us
Category of Cookies	Details & Purposes
Necessary cookies	Basic operational cookies Cookies strictly necessary (i) in order for us to provide you with the services explicitly requested by you; and (ii) to enable you to move around the website / application and use their related features. (Retention period 12month)
	Preferences cookies to remember your browser and languages preferences. (Retention period 12month)
	Security cookies to increase the security of the service and to detect repeated failed login or similar mechanisms designed to protect you from abuse. (Retention period 12month)
First Party Personalised Content Cookies	to recommend personalised contents based on your service usage information. If you do not allow these cookies we will still recommend contents but it will be less tailored to you.

1.2 Third party cookies

The table below explains the types of cookies set by third parties and why. You can find out more about which third parties use cookies from vendor lists.

Third party cookies
Category of cookies	Details
Personalised Ads	Third party cookies are set for the following purposes relating to personalised ads: - select personalised ads - personalised ads can be shown to you based on a user profile or other historical user data; - create a personalised ads profile - a profile can be built about you and your interests to show you personalised ads that are relevant to you; and - select basic ads - ads can be shown using real-time information about the context in which the ad will be shown, such as the content you’re viewing, the app you’re using, your approximate location, or your device type.
Personalised Content	Third party cookies are set for the following purposes relating to personalised content: - select personalised content - personalised content can be shown to you based on a user profile or other historical user data; and - create a personalised content profile - a profile can be built about you and your interests to show you personalised content that is relevant to you.
Ad and content measurement, audience insights and product development	Third party cookies are set for the following purposes relating to ad and content measurement, audience insights and product development: - measure ad performance - the performance and effectiveness of ads that you see or interact with can be measured; - develop and improve products - your data can be used to improve existing systems and software, and to develop new products; - apply market research to generate audience insights - market research can be used to learn more about the audiences who visit sites/apps and view ads; and - measure content performance - the performance and effectiveness of content that you see or interact with can be measured.
Special Uses	Finally, third party cookies are also set for the following purposes: - ensuring security, prevent fraud, and debug - your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely; - technically delivering ads or content - your device can receive and send information that allows you to see and interact with ads and content; - matching and combining offline data sources - data from offline data sources can be combined with your online activity in support of one or more purposes; - receiving and using automatically-sent device characteristics for identification - your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type; and - linking different devices - different devices can be determined as belonging to you or your household in support of one or more of purposes. These purposes are described as “Always Active”. If you do not wish cookies to be processed for these purposes then you may toggle off “store and/or access information” from Cookie Settings..

1.3 Social networks cookies

Cookies that are set by the following social networks are intended to allow you to facilitate the sharing of content and to improve your experience.

Facebook, Reddit ,Tumblr, X, LINE, Instagram, Whatsapp.

* The social networks provided on WEBTOON may vary by language.

1.4 Consent Management Platform

We have integrated the consent management tool "consentmanager" (www.consentmanager.net) from consentmanager AB (Håltgelvågen 1b, 72348 Västerås, Sweden, info@consentmanager.net) on our website to obtain consent for data processing and use of cookies or comparable functions. With the help of "consentmanager" you have the possibility to give your consent for certain functionalities of our website, e.g. for the purpose of integrating external elements, integrating streaming content, statistical analysis, measurement and personalized advertising. With the help of “consentmanager” you can grant or reject your consent for all functions or give your consent for individual purposes or individual functions. The settings you have made can also be changed afterwards. The purpose of integrating “consentmanager” is to let the users of our website decide about the above-mentioned things and, as part of the further use of our website, to offer the option of changing settings that have already been made. By using “consentmanager”, personal data and information from the end devices used, such as the IP address, are processed by consentmanager. In addition, the processed information may also be stored on your device.

The legal basis for processing is Art. 6 Para. 1 S. 1 lit. c) in conjunction with Art. 6 para. 3 sentence 1 lit. a) in conjunction with Art. 7 para. 1 GDPR and, in the alternative, lit. f). By processing the data, consentmanager helps us (according to GDPR this is the responsible party) to fulfill our legal obligations (e.g. obligation to provide evidence). Our legitimate interests in processing lie in the storage of user settings and preferences with regard to the use of cookies and other functionalities. "Consentmanager" stores your data as long as your user settings are active. After two years after making the user settings, the consent will be asked again. The user settings made are then saved again for this period.